TROVE BRANDS PRIVACY POLICY

At Trove Brands, LLC and our affiliated companies (“Trove Brands”, “our”, “us", “we”), we are committed to protecting your personal information and your right to privacy.

This privacy policy and cookie notice (“Privacy Policy”) describes how we process the personal information that you provide to us when you visit this website or our other websites that reference this policy, when you make a purchase from us, or when you interact with our advertising or marketing events.  It also describes your data protection rights, including the right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is provided in the “Individual Rights” section below.

If you have questions or concerns about this Privacy Policy, our practices regarding your personal information, or your data protection rights, please contact us via email at legal@trovebrands.com.

For the purpose of this Privacy Policy, “personal information” means any information relating to an identified or identifiable natural person such as names, email addresses, phone numbers, postal addresses, customer financial information, online identifiers, website user stats, or as otherwise defined by applicable law (e.g., information linked to a particular household or consumer under the California Consumer Privacy Act (CCPA), “personal data” under the General Data Protection Regulation (GDPR), etc.).

The Personal Information We Collect 

We collect personal information from you when you visit, register on, leave a comment on, or place an order on our websites; subscribe to our marketing communications; respond to our surveys or advertisements; fill out our forms; seek customer support from us; visit our offices; or apply for our current job openings.

The type of personal information we collect about you may include the following: 

• Identifying Information and Contact Details. As appropriate, when you order products on our websites, register on our websites, visit our offices or facilities, apply for our current job openings, or otherwise do business with us, we collect certain information from you, which may include your name, email address, IP address, geolocation, presence information, phone number, physical or shipping address, marketing consents, tax exemption status, language preference, company name, educational information, employment information, and social media platform information.
• Credentials. When you register with and login to our websites, we collect your username/email address and password.
• Purchase Information. When you go to make an order on our websites, we collect your financial and billing information such as contact email, billing name and address, credit card number or bank account information, details of your purchase, and purchase history. This information may be stored by our third-party payment processor, Shopify. For more information about how Shopify handles your personal information, please click here.
• Internet and Other Electronic Network Activity. When you visit our websites, we automatically collect information about your device, including information about your web browser, operating system, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our websites, we collect information about the individual webpages or products that you view, what websites or search terms referred you to our websites, and information about how you interact with our websites. Our websites may include buttons, tools, or content that link to other companies’ services (for example, a social media “share” button or “like” button). We may collect information about your use of these features. We also maintain pages on social media platforms including Facebook, Instagram, LinkedIn, TikTok, and X. We may collect information when you interact with our social media profile or pages.
• Commercial Information. We may collect other public and third-party information about you to supplement the information we hold about you. For example, we may collect information about you from service providers, advertising networks, and social media platforms about the individual web pages or products that you view, what you clicked on those websites which led you to our website, and other information about how you interact with other websites.
• Video Recordings, Audio Recordings, and Chat Sessions. We may collect and store audio recordings and chat sessions for customer service and customer support purposes. We may also collect and store video recordings of our offices and facilities for security purposes.

If you choose to withhold your personal information from us, some of the functionality of our websites may not be available to you. In addition, we may not be able to provide you with our websites, products, and services you may intend to use, or tailor them to you. 

Participation in Public Forums 

You may choose to provide your personal information through your public participation in product reviews, customer support chat sessions, message boards, and user communities associated with our websites or our social media accounts. Please be aware that such information may be available to anyone who has access to our websites or social media pages and use caution in disclosing personal information while participating in these areas. This Privacy Policy does not apply to, and we are not responsible for, personal information that you make generally available to the public through such activities. 

How We Collect Your Information 

We collect most of this personal information directly from you, either in person, or by telephone, text message, email, social media, contests and giveaways, product drops, and our websites.

However, we may also collect the following personal information from the following categories of sources: 

Personal Information Category	Source
· Identifying Information and Contact Details · Internet and Other Electronic Network Activity · Commercial Information	Third-party sources including advertising networks; service providers; social media companies, including Facebook, Instagram, LinkedIn, TikTok, and X; and other publicly available sources
· Identifying Information and Contact Details · Internet and Other Electronic Network Activity · Commercial Information	Cookies and similar technologies
· Identifying Information and Contact Details · Video Recordings, Audio Recordings, and Chat Sessions	Customer service and customer support phone calls and chat sessions
· Identifying Information and Contact Details · Video Recordings, Audio Recordings, and Chat Sessions	Our IT systems, such as through communication systems, door entry systems, and CCTV

Why We Use Your Information and the Legal Basis for Processing

We generally process your information when we need to do so to fulfill a contractual obligation (for example, to fulfill your orders), where we need to fulfill a legal obligation (for example, for tax or accounting purposes), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to process your payments). These reasons are referred to as “legitimate interests” by laws in some jurisdictions, such as in the European Economic Area (EEA) and in the United Kingdom (UK).

To perform our contract with you, we may use your Identifying Information and Contact Details, Credentials, and/or Purchase Information to: 

• Facilitate your account creation and account logins
• Manage your user accounts
• Provide you the products you request
• Fulfill and manage your orders
• Communicate with you about your orders
• Process your payment information 

To comply with our legal and regulatory obligations, we may use your Identifying Information and Contact Details, and/or Purchase Information to:

• Maintain the quality and safety of our products 
• Send you updates to our policies and practices, such as updates to this Privacy Policy 
• Respond to opt out requests and/or data subject rights requests from you and verify your identity in connection with responding to these requests
• Enforce our terms, conditions, and policies
• Comply with our tax and accounting obligations

To achieve our legitimate interest of operating our websites and improving their operation, we may use your Identifying Information and Contact Details, Purchase Information, Internet and Other Electronic Network Activity, Commercial Information, and/or Video Recordings, Audio Recordings, and Chat Sessions to:

• Provide you content on our websites
• Personalize your website experience to respond to your expected individual needs and interests
• Improve our websites based on the information and feedback we receive from you
• Improve our customer service and customer support
• Improve our products

To achieve our legitimate interest of preventing and detecting fraud or other wrongdoing and ensuring the security of our services and data, we may use your Identifying Information Contact Details, and/or Video Recordings, Audio Recordings, and Chat Sessions to:

• Conduct checks to verify your identity 
• Detect fraud or other criminal activity
• Respond to legal requests and prevent harm 

Subject to your marketing preferences and cookie settings, to achieve our legitimate interest to market and promote our products and services, we may use your Identifying Information and Contact Details, Purchase Information, Internet and Other Electronic Network Activity, and/or Commercial Information (including your contact details, your previous purchases and information collected through cookies about your interaction with our websites and ads and about your interests) to:

• Undertake internal analysis of customer patterns and behavior so we can understand what may be of interest to you and others
• Contact you via telephone, text message, or email to discuss our products and related offers with you
• Combine information we collect about you with other public or private information sources to provide you with communications that may be relevant to you
• Assess the effectiveness of our marketing and advertising campaigns
• Personalize your website experience to respond to your expected individual needs and interests
• Conduct market research about our current and potential customers, their interests, and the effectiveness of our marketing campaigns
• Create marketing profiles about our customers and understand their preferences in relation to our products
• Display our advertisements to you on other platforms, such as social media platforms
• Allow social media platforms (e.g., Facebook) to find individuals who have a similar profile to our customers and who we expect are interested to find more about our products to display our ads to them. For example, we occasionally provide Facebook with hashed identifiers of our customers to create a “lookalike” audience and display our advertisements to them.
• Serve you with advertisements and engage with you on third-party social media platforms (You can learn more about how these features work, the profile data that we obtain about you, and find out how to opt out, by reviewing the privacy notices of the relevant third-party social media platforms. For example, we currently use Facebook, Instagram, LinkedIn, TikTok, and X for these purposes.).

As outlined above, there are instances where we have a legitimate interest to use your data. Our legitimate interest varies depending on what we are using your data for, and we explain above what the interest is and how it relates to the processing operations that we are carrying out.

With your prior opt-in consent we may use your Identifying Information and Contact Details, Purchase Information, Internet and Other Electronic Network Activity, and/or Commercial Information to:

• Administer prize drawings, competitions, and product drops
• Send you marketing communications via email including offers about our products and other Trove Brands, our latest news and invitations to exclusive events, or to send you our newsletter when you sign up to receive it
• Monitor whether you open our emails and/or click on URLs in our emails using email pixels
• Place cookies & other tracking technologies in order to access information on your device for non-essential purposes (for example, analytics and advertising purposes)

Cookies and Similar Technologies

Like many websites, we collect information using cookies and similar technologies. A “cookie” is a very small text document, which often includes a unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time you go back to the same website, the browser retrieves and sends this file to the website's server. Find out more about the use of cookies on www.allaboutcookies.org.

We also use other forms of tracking technology, for example:

• Log files track actions occurring on our websites, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps
• Web beacons, tags, and pixels are electronic files used to record information about how you browse our websites

These serve a similar purpose to cookies and allow us to monitor and improve our platform and email communications. When we talk about cookies in this Privacy Policy, this term includes these similar technologies.

Cookies Use and Information Collection

• Strictly necessary cookies: There cookies are required to enable the basic features of our websites to function, such as providing secure login or using our services. Because necessary cookies are essential to operate our websites, there is no option to opt out of these cookies as disabling these cookies means that certain parts of our websites will not function for you.
• Analytics cookies: These cookies collect information that is used to help us understand how our websites are being used, how effective our marketing campaigns are, or to help us personalize our websites for you. Without them we cannot know what website content is most valued or how often visitors return to our websites, making it difficult to improve the information we offer. These cookies are used to collect technical information such as the last visited Trove Brands website, the number of pages visited, whether or not email communications are opened, which parts of our websites or email communication are clicked on and the length of time between clicks.
• Functional cookies: These cookies allow us to analyze your use of our websites to evaluate and improve our performance. They may also be used to provide a better customer experience on our websites. For example, remembering your login details and other information you have entered or choices you make, displaying more personalized features, or providing us information about how our websites are used.
• Advertising cookies: These are used to show you ads that are more relevant to you. We may share this information with advertisers or use it to better understand your interests. For example, advertising cookies may be used to share data with advertisers so that the ads you see are more relevant to you, allow you to share certain pages with social media platforms, or allow you to post comments on our websites. We may share this information with other parties who help manage online advertising – please see the “First and Third-Party Cookies” section below for more details.
• Social media cookies: These cookies are used when you share information using a social media “share” button or “like” button on website, or when you engage with our content on or through a social website such as Facebook or X. These cookies collect information about your social media interaction with Trove Brands, such as whether or not you have an account with the social media platform and whether you are logged into it when you interact with content on Trove Brands. This information may be linked to targeting/advertising activities.

First and Third-Party Cookies

We and other third-party vendors, including Google, use first-party cookies (which are cookies set by us, including the Google Analytics cookie) and third-party cookies (which are cookies set by the third-party vendor, such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our website, as well as report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our websites.

Third-party cookies may be placed when the part of the Trove Brands websites you are visiting makes use of a third-party analytics or marketing automation/management tool or includes content displayed from a third-party website, for example, YouTube or Instagram. You should review the privacy and cookie policies of these services to find out how these third parties use cookies and whether your cookie data will be transferred to another country.

Session and Persistent Cookies

Cookies can be persistent or session cookies depending on the time that they remain on your device. A persistent cookie is stored on your device after your web browser is closed or once your session ends. It can be used by our websites to recognize your device when you open your browser and use our websites again. A session cookie exists temporarily on your device while your browser is open. It is deleted automatically once you leave our websites or close your browser.

How Do You Manage These Technologies?

You can set your cookie preferences at any time using the Privacy Settings banner when you visit our websites or by clicking on the “Manage privacy options” link in the footer of our websites. To opt-out, simply toggle off all categories of cookies, except those which are strictly necessary, or, if applicable, click the "Reject All" button. To opt out of cookies on third-party websites (such as Facebook, Instagram, Google, etc.) update your settings on each respective website.

Internet browsers allow you to manage cookie settings or to delete them. Methods vary for doing so, but you can see information about managing cookies at the following links:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

To learn more, please visit the Network Advertising Initiative and the Digital Advertising Alliance websites.

Protecting Your Information 

Your personal information and data files are stored on our servers and the servers of our affiliated companies and companies we hire to provide services to us. We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, despite our efforts, no security measures are completely effective, and we cannot ensure or guarantee the absolute security of your personal information. While we do our best to protect your personal information, transmission of personal information to and from our websites is at your own risk. You should only access our websites within a secure environment.

Sharing Personal Information with Third Parties 

We may share the following categories of personal information with third parties: 

• Identifying Information and Contact Details
• Purchase Information
• Internet and Other Electronic Network Activity
• Commercial Information
• Inferences drawn from any of the information identified above to create a profile about you
• Customer services questions and claims information

In the context of our marketing activities and subject to your marketing preferences and cookie settings, we share personal information with social media platforms as we explain above, such as Facebook, Instagram, LinkedIn, TikTok, and X, and advertisers, to present our ads to you on other platforms and to allow those parties to show you tailored advertising. For example, we may share with Facebook actions that you take on our websites such as your interactions on our website and information collected from cookies or similar technologies including the Facebook Pixel. This allows us to measure the effectiveness of our advertising, improve our marketing practices, and helps us deliver more relevant advertising to you.

Where we collect your personal information through Facebook’s Pixel for this activity, and when we operate our Facebook Fan Pages, we are a Joint Controller with Meta Platforms, Inc. This means that we are providing you with the transparency information you are entitled to as part of this notice, but you should contact Meta Platforms, Inc. if you wish to exercise your data protection rights. In addition, we may share your personal information with: 

• Our affiliates within the Trove Brands group of companies
• Service providers we use to help process your orders and deliver our products to you, such as payment service providers, warehouses, and delivery companies
• Third parties we use to help us run our business, such as marketing agencies or website hosts
• Third parties we use to help provide customer service
• Third parties approved by you, including social media and other platforms you choose to link your account to
• Credit reporting agencies
• Our insurers and brokers
• Our business advisors, such as our tax advisors, legal advisors, and banks

These companies may store and deliver products, provide data or website hosting, conduct data analysis, process and collect payments, or send communications on our behalf. For example, we use Shopify to power our online store. You can read more about how Shopify uses your personal information here: http://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use our websites. You can read more about how Google uses your personal information here:  http://www.google.com/intl/en/policies/privacy/.

We may also share your personal information: 

• When we are required or believe we are required to provide information in response to a subpoena, court order, applicable law, government statute, regulation, or other legal process
• When we have a good faith belief that the disclosure is necessary in our legitimate interests to prevent or respond to fraud, defend our websites against attacks, or protect the property and security of Trove Brands, or the property and security of our customers and users
• To the extent necessary to meet lawful requests by public authorities, including to meet national security or law enforcement requirements
• If we merge with or are acquired by another company, we sell a website or business unit, or all or a substantial portion of our assets are acquired by another company, in which case your information may be one of the assets that is transferred or may be shared with the other company to evaluate the potential merger, acquisition, or sale
• When you consent to the sharing

We may aggregate and anonymize personal information so that it will no longer be considered personal information. We may retain and share aggregated, anonymized information with partners, advertisers or other third parties.

Please note that we are not obliged to and may not alter our website data collection and use practices when we see a “Do Not Track” signal from your browser. 

Retaining Your Information 

When you create an account with us, we keep personal information we collect or process on your behalf for as long as necessary to fulfill the purposes for which we collected it. To determine the appropriate retention period, we consider the amount, nature and sensitivity of your personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements. In some instances, we keep your personal information even after you terminate your account or request information to be deleted in order to comply with ongoing business needs and legal requirements, such as for taxes or accounting, to respond to any questions or comments you may have, to show that we treated you fairly, to resolve disputes and enforce our legal agreements and policies, or to keep records as required by law.

Where we collect or process personal information for marketing purposes or with your consent, we retain the information until you ask us to stop and for a short period thereafter (to allow us to implement your requests). We also keep a permanent record of the fact that you contacted us to make a request concerning your information so that we can respect your request in the future. 

When we no longer have an ongoing business need or legal requirement to retain or use your personal information, where possible, we will either delete or anonymize such information. If deletion or anonymization are not possible, then we will security store and isolate your personal information from further use until deletion is possible.

We Do Not Sell Your Personal Information

You have the right to know whether your personal information is being sold. Your personal information is “sold” when it is provided with a third party for monetary or other valuable consideration for a purpose that is not a “business purpose” as set forth in the CCPA or other U.S. state data privacy laws. We do not sell your personal information to third parties for money. Please note a “sale” does not include when we disclose your personal information at your direction, or when otherwise permitted under law. If you choose to opt-out of our sharing of your personal information with third parties, you will be unsubscribed from all email services, and we may be required to delete some of your personal information.

Mobile Messaging

We utilize third-party mobile messaging (e.g., SMS, MMS, RCS, etc.) services for marketing purposes. We may offer one-time or limited-duration mobile messaging programs as well as recurring mobile messaging programs. Your use of our mobile messaging services or enrollment into any of our mobile messaging programs constitutes your agreement to this Privacy Policy. We may modify or cancel our mobile messaging services or any of its features without notice.

By agreeing to our mobile messaging programs, you consent to receiving recurring marketing and/or transactional messages (e.g., new product releases, back-in-stock notifications, shopping cart reminders, order updates, promotions, etc.). These messages may involve the use of an automated telephone dialing system. Your consent is not a condition of purchase. Message and data rates may apply, and message frequency can vary. Carriers are not responsible for delayed or undelivered messages.

Our websites also employ cookies to assist in tracking your shopping activities and providing useful information or services to you. For instance, these cookies monitor items added to your shopping cart, including when you abandon it, and this information is used to determine when to send cart reminder messages via mobile messaging.

For assistance, you can reply to any of our messages with HELP, email us at customerservice@trovebrands.com, or call us toll-free at +1-877-215-9509. You can opt-out of receiving further marketing messages via the messaging service by responding to any of our mobile messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT.

We will not share your opt-in to a mobile messaging campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your messaging opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of mobile messages.

Changes to Your Account

All registered users of our websites may make any changes to their information at any time by logging into our websites and adjusting their profile information. 

Use of Websites by Minors 

We do not knowingly collect any information from anyone under 13 years of age. Our website and services are directed to people who are at least 13 years old or older. If we learn that a child under the age of 13 has provided us with personal information, we will delete it in accordance with applicable law.

Content From and Links to Other Websites 

Our websites may contain links to third-party websites or include content from such websites. Please note that we do not have control over the content of these pages, and cannot guarantee safety, security, or the appropriateness of such third-party website content. We can therefore not be responsible for the protection and privacy of any information which you provide once leaving our websites. 

In addition, when you see or interact with third-party buttons, tools, or content, or view one of our web pages containing them, some information from your browser may automatically be sent to the third-party company. Please be aware that these third-party services and websites are governed by their own privacy policies, and you should read that company’s privacy policy for more information regarding its use of that information. 

Individual Rights

We respect the rights individuals may have under certain privacy laws, such as the EU GDPR and the CCPA. You may object to the processing of your personal information in certain scenarios using the contact details below.

You may also: 

• Be provided with a copy of your personal information held by us
• Request the correction or erasure of your personal information held by us
• Request that we restrict the processing of your personal information (for example, while we verify or investigate your concerns with this information)
• Request that your personal information be transferred to a third party or be provided with a copy of it so that you can transmit it to a third party (where technically feasible)
• Request information regarding the categories of personal information collected or disclosed by us, the purposes for which categories of personal information collected by us are used, the categories of sources of information from which we collect personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you
• Withdraw your consent to processing (where the legal basis for processing is consent) at any time. This will not affect the legality of the processing before your withdrawal of that consent.
• Not be discriminated against because you exercise any of your rights, including, but not limited to, by: denying you goods or services, charging you different prices for goods or services, including through the use of discounts or other benefits or imposing penalties, providing you with a different level or quality of goods or services, or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services from us.

You always have the right to opt out of marketing directed to you. If, at any time, you would like to unsubscribe from receiving future emails or other communications, we include unsubscribe instructions within each communication. To opt out of our other direct marketing activities, please complete and submit the Do Not Sell or Share Opt Out Form from our Individual Rights Request webpage located here, email us at legal@trovebrands.com, or call us toll free at +1-877-215-9509 during our regular local office hours. Once we verify your identity, we will assist you with your request.

In addition, you can set your cookie preferences at any time using the Privacy Settings when you visit our websites or by clicking on the “Manage privacy options” link in the footer of our websites.

You may submit a data privacy request to us by completing and submitting the Data Subject Request Form from our Individual Rights Request webpage located here, emailing us at legal@trovebrands.com, or calling us toll free at +1-877-215-9509 during our regular local office hours. Once we verify your identity, we will assist you with your request.

Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of personal information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfil your request, including, for example, where fulfilling your request may infringe upon the rights and freedoms of others. 

If you remain unhappy with a response you receive about the treatment of your personal information, you can also refer your concerns to the authority in the country that you reside in, the country of your place of work or the country where the alleged infringement took place.

Where We Store and Process Personal Information

Personal information collected by Trove Brands may be stored and processed in your region, in the United States, and in any other jurisdiction where we do business. We take steps to process the data that we collect under this Privacy Policy according to this policy’s provisions and the requirements of applicable law.

If you are not a United States resident, we confirm that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through one of our websites), or otherwise to pursue our legitimate business interests listed above. You authorize us to transfer your personal information across national borders, including to the United States, where it will be used, stored, and shared with third parties as described in this Privacy Policy. Certain countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your personal information, we will take appropriate steps to ensure your privacy rights continue to be protected.

We transfer personal information from the EEU, the UK, and Switzerland to other countries, some of which have not yet been determined by the European Commission to have an adequate level of data protection. For example, their laws may not guarantee you the same rights, or there may not be a privacy supervisory authority there that can address your complaints. When we engage in such transfers, we use a variety of legal mechanisms, including contracts such as the standard contractual clauses published by the European Commission under Commission Implementing Decision 2021/914, to help protect your rights and enable these protections to travel with your data.

Changes to our Privacy Policy 

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

Contact Us 

For more information about our privacy practices, if you have a question, concern or complaint for us, please contact us by email at legal@trovebrands.com or by mail using the details provided below: 

Trove Brands, LLC 
ATTN: Legal Department
250 S 850 East
Lehi, UT 84043 United States

If you have unresolved concerns, you have the right to complain to a data protection authority in the country that you reside in or, the country of your place of work or the country where the alleged infringement took place.

 Last updated: March 2025